LO1- Types of radio stations

 An example of a National commercial radio station would be Absolute radio, Absolute radio 80s, and Absolute radio 90s, owned by Bauer Media Group. These radio stations obtain funding via adverts and sponsors from other conglomerate companies. Each station plays contemporary music from specific genres of music from different eras, each station appeals to its own niche and uses targeted ads to market directly to their target audience. Absolute radio plays Adult-orientated pop/rock Music which appeals to a niche group of people who like that genre, and rather listen to this than contemporary pop music from the present day. The BBC is a non profit organisations, this means that their radio stations receives budget from the government. They are not allowed to play adverts or sponsor certain products because they obtain their funding from the publics taxes (tele licence). BBC radio one focuses on appealing to a large target audience by playing contemporary music from the present day. This mostly consistent of POP music, or occasionally RAP and R&B; BBC 1 Extra normally plays RAP and R&B but popular songs such as Lucid Dreams by Juice WRLD or Ransom by LIL Tecca would be that popular that they would be played on BBC 1. They do this so that they appeal to a wider audience and keep their listenership of 8.25 listeners. BBC market this radio station to the mainstream audience and would use above the line marketing methods via buses, tv adverts, posters, and billboards as to advertise the radio station to the whole of the UK. Hallam FM is a local radio station owned and operated by Bauer as part of the Hits Radio network. It broadcasts to South Yorkshire.