LO3- D1

 How does your planned connect reflect the codes and conventions of a real programme?

After analysing Capital XTRA, and their programmes. I understand that they use specific codes and conventions to produce a good radio programme. One example of this, would be the introduction, and jingles that play at the beginning of a radio show, or when introducing a new host. I utilised this specific convention in my radio programme and included a jingle and intro into our radio programme. The jingle we used was in the style of Hip-Hop, as our programme focused on interviewing a Rapper called 1Mawb. We have done this as too make the audience know that they are listening to a Hip-Hop radio station.

As for the presentation style, it is very informal and targeted towards a younger demographic of teens and young adults. This is because our product is centered around young Hip Hop artists that are building and growing a fanbase, meaning we market mostly towards a younger target audience that would enjoy this content. Our programme is recorded this way, as we researched many different radio shows such as Capital XTRA, and BBC Fire in the booth. By doing this we recognised the codes and conventions that the host's of these shows used in order to appeal to a more younger or ethnic fanbase. After researching Charlie Sloth, who host's Fire in the booth, we realised that he speaks in a dialect that is similar to how UK rappers would speak. This was obviously done to make his content more appealing to people who enjoy UK rap. So when recording our radio programme, we made sure to speak very informal, and use dialect that would be relatable towards our target audience.

The structure of our show includes an interview, along with a song from the rapper 1Mawb, the scripts reflected a professional radio script making it similar to a lot of big radio shows.

When implementing the background music into our programme, we chose to include Hip Hop beats that we both made, and found for free on YouTube. We chose this music as it would appeal to the audience more, and relate more to the content that is in our programme. A lot of radio shows that appeal to a younger target audience include background music that plays during the introduction, or during interviews. This is done to keep the attention of our target audience, so they do not lose interest in the programme. As the amount of content that can be accessed nowadays has made the attention span of many younger people shorter than normal.