Proposal LO3 Planning

 Radio proposal:

PURPOSE: 

The purpose of our product will be to explore the life of the upcoming artist 1Mawb who is from Doncaster. We will interview him about his life and wat inspired him to become a rapper, hoping to present 1Mawb as an interesting personality that can interest our target audience and influence them to check out the artist. Also, the purpose of the radio show will be to show our skills as presenters and producers of our own shows for future employers and universities.

FORM AND GENRE:  

Our radio show will be structured in an analogous way that other entertainment radio shows are structured such as BBC1. The questions will be written formally to maintain a professional broadcast, the radio show will also contain relatable humour that can be enjoyed by our target audience. The genre of our programme is Hip-hop music but will also contain news in and out of the music industry and information on trending topics. The radio show is a night programme so it will be played throughout the night for the people working night shifts or the people who are out on a night time.  

 

CONTENT:  

Content will include an interview with small artist known as 1Mawb we will ask him questions such as  

-How he started making music 

-His inspirations 

-Where he wants to be in a year from now... 

-Where he comes from and what he thinks of Doncaster and its music scene 

The interview will last around 3-4 minutes  

Our radio production will also promote his music so we will play a preview of his songs which will make total time of the production 5 minutes previewing his song will hopefully get people hooked on to his music.  

 

 

TARGET AUDIENCE: 

The target audience for our product will be young adults and teens aged between 15 years of age, and 30 years of age. We plan on appealing to a mainstream target audience of Hip Hop fans around the UK and explore how the rapper 1Mawb is different from the crowd of UK rappers in the UK scene. However, our product will also be targeted towards a niche audience of fans who listen to Hip-Hop from Doncaster. As this will bring more attention to the Artist, who lives in Doncaster currently, meaning that more Doncaster citizens will be inclined to listen to our radio segment, and his music.  

 

RESOURCES AND PERSONNEL: 

A microphone to record the users' voices such as the Rode NT1A.   

We can use audio interface such as a GOXLR these allows use to make our mics louder/ quieter and make our headphones which will be beneficial as it reduces the amount of setting up, we will have to do, we will also use headphones this is useful to as we will be able to hear everyone in the interview more clearly there will be 4 people in our radio production. If we need to we, can you sound engineering software such as Adobe audition to get rid of any unwanted sounds which will make our product sound that little bit more professional and clearer. 

DISTRIBUTION AND MARKETING METHODS:  

Online and digital we will share our radio production online and post on social media how to access the production. Other methods will include using the social media of the interviewee to promote the production which will hopefully increase our listenership. On the we will distribute the radio production on online sites such as YouTube